Search Engine Marketing today is both a complex and imperative necessity for every small business.
What we have seen time and time again are small businesses that have had someone build a beautiful website through a free service of some sort for them, and then they walked away from the process and thought it would work. We’ve also seen companies charge thousands of dollars for “pretty” websites that the search engines (Google, Yahoo, Bing, MSN) cannot even search! This means that these sites have 0% chance of showing up within the first few pages of the search engine.
It is important to know that Internet Marketing is something that needs to be done correctly in order to be effective at all.
Building websites to be SEO friendly is important to your business efforts. It is also important for your small business to make easy and frequent changes to your website without having to call your “web person”. Having a team who can explain the different paths will prove to be helpful to you and your business.
Something that is important to understand is that changes are not seen overnight. Any company or person who promises they can get you onto the first page of Google is not ethical. The only way to make this promise is to do a pay per click search and bid the highest, and that’s probably NOT what you want to do. Of course, if the person knows what they are doing when implementing a paid search campaign, they should be able to get you near the top without having to outbid all other competitors.
So, how do you make your marketing talk?
- Keyword Research
- Competitive Intelligence
- Website Optimization
- Link Building
- Social Media
That’s the basic plan that needs to be followed; of course, implementing that plan the right way is what you need us for. We are here to help you, and if you follow our plans, we guarantee that you will see results. SEO efforts take time, and this is something that is very important for everyone to understand. Results will not happen overnight, but as time progresses, you will see great results.
Learn more about what we can offer here, or give us a call at 919-599-4493 today for a free 15-minute consultation.